Rouge gets more beautiful

Welcome to A Rouge Point of View. Ironically, while the purpose of this blog site is to help you get to know Rouge by fueling conversation about the relevant going-ons in the advertising, media, campus, resto-bar and high school worlds, we seldom use it as a platform to talk about us. Perhaps it’s part of our DNA, we really do focus our efforts on our clients’ businesses, our venue partners’ businesses and on the millions of consumers who actively engage with brands every day through the networks that we have created.

Over 8 years ago, I started a company to help other companies grow their businesses and in-turn grow my own, not to become a star of the show. As Rouge Media Group’s Founder and President, you’ll never see me in a corporate video talking about my achievements or success, but you will see me each an every day proudly present what we’ve done to help our clients and our venue partners win in the market place. That’s what we are all about, you the marketer, the agency, the venue partner, the end consumer… not us.

But… to break an unwritten rule to not talk about us, I’m proudly using this space to officially launch an exciting new network, a first ever in Canada, possibly the world. Today, we are officially launching Rouge Beauty, the newest network to join our three other incredibly successful and solution driven networks: High School, Campus and Resto-Bar.

Rouge Beauty is a brand new network, created to connect marketers and advertisers with Women 18-49 through the country’s top Hair Salons, Nail Bars and Spas. We’ve taken our proven and winning formula of our high impact Indoor Murals, on-line advertising and event/partnership opportunities, and tailored everything to meet with and stand out in these untouched and clutter free environments.

For most women, the trip to the salon is something they really look forward to, and it’s a place where they always look and feel better when they leave. What an opportune time to connect a brand with them – when they are taking a break from their busy days and feeling better about themselves and the world around them.

Traffic ‘wise, this new network delivers too. When you take the length of time a woman spends in a high-end salon (surprising for me, it can be up to 2-3 hours), and the volume of people who flow through a downtown nail-bar, combined with the impact of our Indoor Murals, you can make one massive impression for your brand with Rouge Beauty.

Unanimous feedback thus far has been, “why didn’t somebody think of this sooner”. At Rouge, we’ve been leaders in the marketplace, either by creating opportunities where none existed before such as High School and Beauty, or vastly improving upon the opportunities that were there like we did for Campus and Resto-Bar. We bring solutions to the market place that the market place wants, and this new network is in step with that.

I welcome you to reach out to Alison Jacobs, a member of my stellar executive team, to find out more about the opportunities within Rouge Beauty.

Martin Poitras